Cleansing Serum

A cleanser in serum form, built as a lightweight gel that lifts away makeup and daily buildup, then rinses clean without stripping. The serum texture leaves skin soft rather than tight, which suits lines positioned around gentle, barrier-friendly cleansing. It also gives a brand a point of difference in the most crowded step of the routine, a cleanser that looks and feels like a treatment product. Skin-conditioning ingredients can be carried in the base so the cleansing step contributes to the line's claims instead of just resetting the skin. We adjust the texture, the foam level, and the fragrance direction to your positioning.