Coily Curls - Deep Moisturizing Shampoo

Coily hair loses moisture faster than any other texture, so this shampoo cleanses with an unusually rich hand. A creamy, low-lather cleansing system removes buildup without disturbing the strand's natural oils, while butters and moisture-binding ingredients deposit softness that survives the rinse. Curls come out defined, elastic, and ready for leave-in styling rather than dry and tangled. It anchors the wash step of a 4A to 4C curl line and pairs with our matching conditioners and creams. The base is customized to your brand: richness, actives, fragrance, and positioning from mass texture aisle to specialist curl boutique.