Pure Passion (Water-Based)

Water-based lubricant is the largest segment of the intimate wellness category and the format most customers try first, which makes this formula the natural lead product for a new line. It is developed for comfort and easy cleanup, rinses away without residue, and follows body-safe standards for the category. Paired with the silicone-based option, it covers the two main customer preferences under one brand. We manufacture in controlled conditions with consistent quality and supply the documentation retailers in this category expect. Positioning and pricing are developed with you so the product matches the tone and price point of your brand.