HAIR CARE · BLONDES
Purple Shampoo
Violet pigment is the point of this shampoo for blondes. Deposited during the wash, the purple tone sits opposite yellow on the color wheel and visually cancels brassiness in blonde, silver, and highlighted hair, keeping cool tones cool between salon visits. Underneath the pigment is a gentle cleansing system that treats fragile, lightened hair carefully rather than compounding its dryness. Pigment load sets the intensity, from weekly toning wash to fast-acting brass control. Your formula is blended to order: violet strength, conditioning level, fragrance, and positioning tuned from mass blonde care to salon-exclusive toning.
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