Tear-Free Baby Shampoo

Gentleness is the entire brief for this baby shampoo. The tear-free cleansing system is selected from the mildest ingredients available, washing delicate hair and scalp without stinging eyes or disturbing a baby's fragile skin barrier. It produces a soft, easily rinsed lather and leaves hair clean with no residue, keeping bath time short and calm. Minimal ingredient lists and hypoallergenic fragrance options give brands a credible entry into the baby aisle, one of the most trust-driven categories in personal care. Your version is developed to your standard: mildness level, conditioning, fragrance or fragrance-free, and positioning built for your brand.