Formal-Free Keratin Smoothing Treatment

Formaldehyde-free smoothing, formulated for salons and markets that have moved past traditional keratin chemistry. This treatment smooths and de-frizzes using an alternative bonding approach, so stylists can offer a smoothing service without formaldehyde-releasing ingredients or the fumes that come with them. Hair comes out softer and more manageable with visibly reduced frizz, while keeping natural body. It is the compliance-friendly anchor of a professional smoothing menu and pairs with our clarifying prep shampoo and aftercare washes. Your edition is built to spec: smoothing strength, working protocol, fragrance, and positioning tailored to your professional brand.