Forte Max Keratin Treatment

Maximum-strength keratin for the hair that resists everything else. Forte Max is formulated for coarse, dense, and highly resistant textures, carrying our highest keratin load so stylists can promise dramatic smoothing for clients other treatments under-deliver on. Applied and heat-sealed in the standard professional protocol, it straightens more assertively and holds longer between services. Position it as the top tier of a three-strength smoothing menu, above express and standard offerings. As a base it is built to your program: strength, protocol, fragrance, and salon positioning developed with your professional audience in mind.